Q&Me 调查：62% 越南消费者购物前会用 AI 做功课
Vietnam’s shoppers are asking AI first, but Google still gets the last word
Q&Me 调了越南购物习惯，62% 的人买前先问 AI，但最后还是 Google 说了算，做电商的可以看看。
胡志明市市场调研公司 Q&Me 发布新调查，62% 的越南消费者在购买前会使用 AI（包括生成式 AI）研究商品。AI 成为越南购物决策的重要入口，但 Google 搜索仍是最终确认渠道， shoppers 先问 AI、再用 Google 收尾的消费路径正在形成。
Vietnam’s shoppers are asking AI first, but Google still gets the last word
Before a Vietnamese shopper adds anything to a cart these days, there is a good chance a chatbot has been consulted. As many as 62 per cent of Vietnamese buyers use AI, including generative AI, to research purchases before they buy, according to a new survey by Ho Chi Minh City-based market research firm Q&Me. […] The post Vietnam’s shoppers are asking AI first, but Google still gets the last word appeared first on e27 .