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Starbucks 计划在得来速推出 AI 个性化数字菜单

Starbucks wants to use AI to show you a ‘personalized digital menu’ at the drive-thru

精选理由

Starbucks 财报会上说要在得来速装识别系统,认出会员后直接推个性化菜单,点单付款都能省事,咖啡党可以留意

Starbucks CEO Brian Niccol 在周四的财报电话会议上表示,公司正在探索让得来速(drive-thru)通道识别到场会员顾客的技术。系统将根据顾客展示个性化数字菜单,并简化支付流程。该计划由 CEO 在财报电话会上公布,尚处于探索阶段。

图片来源 · theverge
原文 · theverge

Starbucks wants to use AI to show you a ‘personalized digital menu’ at the drive-thru

Starbucks could eventually show you a personalized digital menu when you pull up to the drive-thru. During an earnings call on Thursday, Starbucks CEO Brian Niccol said the company is going to explore "experiences that recognize participating customers as they arrive, present personalized digital menus, and make payment more effortless," as spotted earlier by More […]