东南亚营销科技正从收购炒作转向数据基建，了解隐私法规如何重塑区域营销策略
东南亚营销科技行业正经历关键转折点。日益严格的数据隐私执法和零售媒体网络爆炸式增长是主要驱动力。企业正放弃传统广告技术平台，转向第一方数据解决方案。这一转变反映了区域营销策略的根本性重构。
Why Southeast Asia’s martech sector is shifting from acquisition hype to unified data infrastructure
We are seeing tightening regional privacy enforcement and exploding retail media channels are forcing brands to abandon legacy adtech for first-party data platforms. So, Southeast Asia’s marketing technology landscape has reached a decisive turning point. Driven by stricter data privacy enforcement and the explosive growth of retail media networks, enterprises across the region are abandoning […] The post Why Southeast Asia’s martech sector is shifting from acquisition hype to unified data infrastructure appeared first on Tech Collective .