当 AI 成为消费决策的守门人，品牌营销逻辑正在被改写
The consumer is still human. The gatekeeper isn’t
精选理由
做营销的朋友可以看看，作者讲 AI 开始替消费者筛品牌了，套路跟搜索和社媒时代完全不一样。
这篇评论指出，传统营销的核心是品牌争夺消费者的注意力，从搜索、社交媒体到算法推荐，每一轮都在改变触达方式。作者认为 AI 带来的变化更根本：消费者仍是人类，但筛选、推荐产品的守门人变成了 AI。文章以营销从业者的视角讨论品牌如何在 AI 主导的信息分发中调整策略。
原文 · e27
The consumer is still human. The gatekeeper isn’t
For most of my career in marketing, the basic equation was simple: Brands compete for consumers’ attention. We built campaigns to reach people, influence them, persuade them and ultimately get them to buy. Search changed that equation. Social media changed it again. Algorithms changed it further. Now AI is changing something much more fundamental. The […] The post The consumer is still human. The gatekeeper isn’t appeared first on e27 .
