行业

Meta 拟将 Muse AI 数据用于广告定向,Mizuho 分析师看好

精选理由

Mizuho 分析师拆解了 Meta 打算怎么把 Muse 数据喂给广告系统,广告定向可能上一个台阶,做投放的可以看看。

Meta 正考虑让用户把 Muse AI 产品的数据分享到 Meta 更广泛的平台。Mizuho 分析师认为,这一举措可能为广告业务带来重大利好。其判断依据是 Muse 数据有望显著提升 Meta 核心应用家族业务的广告定向精度。该消息由 The Information 报道。

原文 · The Information

Meta could turn data from its AI products into a major advantage for its advertising business.

Mizuho analyst @wammertime explains why Zuckerberg's plans to let users share their Muse data with Meta's broader platform could be significant.

“That has the potential to make a step function improvement in the ad targeting of the core family of apps business.”