为什么更好的产品也会失败：用户行为改变才是采纳的关键
The Adoption Reality Gate: Why superior products die without behavioral strategy
精选理由
这篇文章讲了个扎心的事：产品再好，用户不改习惯照样没人用，教你先验证行为改变这一关。
文章提出产品成功前要过一道'采纳现实关卡'：即使价值主张明确，如果用户不愿意改变现有行为，产品仍会死掉。作者以菲律宾市场为例，指出用户切换到新产品需要付出行为成本，而非单纯比较功能优劣。该文是 PILA Reasoning Stack 六步策略链的第 2 步，第 1 步是定义价值主张。文章建议在评估产品时先回答一个问题：客户需要改变哪些具体行为才能获得价值。
原文 · Inquirer: Business
The Adoption Reality Gate: Why superior products die without behavioral strategy
Authors’ Note: This is Step 2 of the six-step Strategy Logic Chain within the PILA Reasoning Stack (Problem, Insight, Logic, and Assumptions). Step 1, the Value Proposition, defines the value a company intends to create. This article asks whether customers will change their behavior to realize that value. MANILA, Philippines — Every year, companies launch products
