Publicis 在新加坡设立 AI Development Hub，承诺净增岗位而非裁员
Agencies don’t have a hiring problem. They have the (EBITDA) multiple problem
Publicis 在新加坡搞了个 AI 开发中心，招工程师做自有营销技术，还明确说不裁员，作者拿 EBITDA 倍数把代理行业的账算了一遍。
Publicis 宣布在新加坡建设 AI Development Hub，让工程师、数据科学家和产品设计师与品牌策略人员协同工作，开发自有营销技术。文章指出，这则公告中最关键的信号是承诺创造新岗位而不是裁减员工。作者将此与代理行业普遍依靠控制人力成本来维持 EBITDA 估值倍数的做法做对比，认为人力规模压缩反而会压低行业估值倍数。
Agencies don’t have a hiring problem. They have the (EBITDA) multiple problem
The most telling line in Publicis’ announcement of a new AI Development Hub in Singapore isn’t about technology. It’s the promise that the hub will create roles rather than remove them. The hub itself is a serious bet: engineers, data scientists and product designers working alongside strategists to build proprietary marketing technology in Singapore and […] The post Agencies don’t have a hiring problem. They have the (EBITDA) multiple problem appeared first on e27 .
