ChatGPT 广告效果参差：有人投四成预算，有人嫌定向不准
精选理由
有人给 ChatGPT 广告砸四成预算，也有人吐槽它把乳腺癌咨询匹配成内衣广告，定向到底行不行这篇讲清楚了。
据 The Information 报道，部分广告主已把最多 40% 的广告预算投到 ChatGPT 平台。但另一些广告主认为其定向能力不够成熟，报道中举例称用户查询乳腺癌相关内容时可能看到 push up bra 广告。目前广告主对 ChatGPT 广告的评价呈现明显分化。
原文 · The Information
ChatGPT advertisers are seeing mixed results, with some spending up to 40% of their advertising budgets on the platform while others struggle with its targeting.
The Information's @alix_coutures explains one of the problems:
“Sometimes you're going to make a query about, I don't know, breast cancer, and then you're going to get push up bra ads. It's just that the targeting is not sophisticated enough yet.”
Full story: https://t.co/yI5WSi6woU
