a16z：AI Agent 能端到端交付结果后，三种卖法怎么选
a16z 合伙人把 Agent 卖法拆成平台、服务、全栈三条路，各自优缺点讲得很实在，创业的人可以对照参考。
a16z 合伙人 David Haber 撰文讨论 AI Agent 能从头到尾负责一个结果后的销售模式。文章给出三条路径：把 Agent 作为平台授权给企业内部运营，定价上限高但预算需新批、效果难归因。二是接手企业已外包的业务，如 Red Ventures 按成交保单数向保险公司收费，预算现成、成交快，但最高价值的工作通常留在内部，天花板受限。三是自己做成整门生意，如买入债务组合自行催收，能留下 Agent 创造的全部价值，但要自担牌照与合规责任。
Now that AI agents can own an outcome from start to finish, how do you sell them? 1. Sell the platform: License the agent to a company to run in its own operations. No existing contract sets the price, so there's more upside, but new budgets take time to approve and results are harder to credit to the agent. 2. Sell the service: Take over work a company already outsources, the way Red Ventures sold policies for insurers and got paid per policy closed. The budget already exists, so deals close faster, but the highest-value work usually runs in-house, which caps the upside. 3. Go full-stack: Become the business, like buying debt portfolios and collecting on them yourself. You keep all the value the AI creates, but you also take on the licensing and compliance. Full piece from a16z's @dhaber on long-running agents in high-value customer journeys: a16z.news/p/winning-the-… David Haber @dhaber x.com/i/article/2110… 🔗 View Quoted Tweet 💬 6 🔄 0 ❤️ 14 👀 4558 📊 6 ⚡
